In this week’s thought leadership roundup, we take a look at why every employee needs to use LinkedIn every day, whether you’re facing big data that just doesn’t make sense, and the effect of having visible experts on your side.
18 Reasons Why You Need Every Employee Using #LinkedIn Every Day
From First Sun Consulting:
“Corporations are finally waking up to the fact that they need to engage all their people in social media. The impact of social media on a company’s brand is monumental, and it affects everyone throughout your organization – from the entry-level millennials you just hired to your CEO.
But where do you start? I say with LinkedIn. Why?
It’s the world’s largest professional network – growing with over 330+ million members
It’s the place where people go when they want to learn about your people. This includes customers or clients, business partners, employees, and potential hires. They can get information about your company on your website, but LinkedIn gives them a personal tour.
It’s an unbeatably efficient place to start. Not all social media have the influence that LinkedIn has. Those who aren’t actively engaged feel that they should be.
It has an unparalleled impact on your corporate brand, employer brand and the brand of your people. Let’s look at these benefits in-depth.
Senior management often balks at the need to be social savvy, but according to a study by BrandFog, ‘CEOs are better leaders who can strengthen brands, build trust in products and services, demonstrate brand values, and communicate accountability – all by simply being on a social network.'”
Why Read It: Often, the number of beneficial resources available can be unbelievably overwhelming, leading people to believe they’re impacted enough to not have value. And while that may prove true for nascent platforms and services, those with longevity — like LinkedIn — have established, documented success at facilitating all-important outcomes like brand awareness, shareability, visibility, customer service, and thought leadership content. Why wouldn’t you want to take advantage of your full employee base, most of which is probably already on LinkedIn anyway?
Thought Leadership Webinar: Are You Battling an Illogical Data Warehouse?
From Snap Logic:
“Big data is evolving as a practice and we are quickly approaching a point at which data will be treated as a single source, which will require a different type of architecture. According to John Myers of Enterprise Management Associates (EMA), this architecture will need to be one that is focused beyond a single platform, where operational and analytical workloads work together. This architecture is called a Hybrid Data Ecosystem.
Join us on Wednesday, April 29th for a live webinar with John, Managing Research Director for EMA’s Business Intelligence practice. This webinar will review the drivers associated with big data implementations, evolving technical requirements for big data environments, and how a robust information management layer is important to big data projects.”
Why Check it Out: In today’s business landscape, every company’s success is dependent on its ability to properly collect and analyze data. This webinar will provide insight into how to do that the right way, and what red herrings to avoid.
Thought Leadership and the Effect of ‘Visible Experts’
From Accounting Web:
“Previous research from Inside the Buyer’s Brain found that accounting and financial services buyers seek out providers with a high profile and strong reputation in the marketplace. This insight prompted a closer look at how high-visibility expertise influences these buyers.
The Hinge Research Institute conducted a comprehensive study of 1,028 professional services buyers to uncover what purchasers look for when selecting a firm and how they identify experts.
The study also interviewed 130 prestigious industry professionals, or “Visible Experts,” to discover how these individuals impact their firms and clients. They also drilled down into what tools they use to cultivate their reputations.”
Why Read It: There’s no better way to quickly educate yourself on best practices than to learn from those that have already traveled the path. This research is filled with expert findings, and while it’s never a good idea to copy someone’s strategy or process verbatim, certain techniques can always be modified to fit your individual agenda — meaning you don’t have to approach thought leadership entirely from scratch.
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