Though transparency gets talked about a lot when it comes to innovation, it’s usually in the context of internal communications or customer insights into company activities. What doesn’t get a whole lot of air time is how society at large perceives changes in approaches and results — from which innovations are brought to light to how they’re created, or more importantly, why they’re being developed at all.
The 2015 Edelman Trust Barometer
The team over at Edelman PR takes it upon themselves each year to gauge how things are going in terms of the world’s collective confidence in innovation efforts and results. From Edelman Insights:
“Trust is a forward-facing metric of stakeholder expectation. It is an asset that institutions must understand and properly build in order to be successful in today’s complex world. We look at trust around the world, trust across industries and how to build trust.
Trust is also an important factor in driving market acceptance of new business innovations. The 2015 Edelman Trust Barometer finds that more than half of the global informed public believe that the pace of development and change in business today is too fast, that business innovation is driven by greed and money rather than a desire to improve people’s lives and that there is not enough government regulation of many industry sectors.”
Read the full blog and check out the infographic and findings, below.
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