Most companies are vitally aware of how crucial their salesforce is, but it’s not always considered integral for the right reasons. True, the sales team is the last line of defense against fiscal deadlines and growth, but more importantly, they’re an organization’s direct doorway to the customer base. In the face of today’s intricate digital network of competing products and services, it’s not enough to just train your sales people, give them a playbook, and send them off to regurgitate information to the next set of prospects or clients.
Our Next Innovation Cafe
Much like anything in collaborative, expanding, and forward-thinking organizations, it all comes down to engagement. In our next Innovation Cafe webinar with Sally Kelly, Vice President of Member Communications at CCA Global Partners (the parent company of Carpet One), will share how her group engages their retail consumers’ questions in order to encourage them to purchase products from Carpet One retail locations. Additionally, Sally will share how her team continuously seeks to improve service to their retail consumers through innovative ideas and solutions.
Creating the Killer Close
This webinar will be especially beneficial for anyone involved in sales enablement, including management operations and training. Attendees will discover how to best explore the circle of inquiry, engagement, recognition, and collaborative ideation that her group supports with the membership of CCA Global to help them grow their business in the digital age.
CLICK HERE TO REGISTER for our October 1st Innovation Cafe — we can’t wait to see you there!
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