Welcome to Conspire’s Super Happy Fun Friday Link Time, a weekly collection of cool discoveries from around the Web. Most times the goal is to get you thinking differently about communication, collaboration, culture, and life in general. Other times, LOLCAT ATTACK! Submissions are welcome, and you can send them to conspire@mindjet.com for consideration.
Doing Good = Way Profitable
What Would the Internet Do? is a blog collective focused on analyzing examining the state of the internet and its relationship with humanity at large. In this piece, post-industrialism is thrown under the microscope (bus). From the author:
“I need to say this: We have a LONG way to go in terms of making business “social”, or making businesses social organizations from the inside out. Much of this is predicated on how society approaches the ways in which we work.
Case in point: wage issues that affect global workforces, and the ways these companies choose to address what are fundamentally, and massively, human problems…The key is understanding how internal and external culture drives emergent processes for building and scaling value.”
Basically, he says, “Doing good is way more profitable than succumbing to greed.” Amen.
Source: WWTID
The Era of Constant Photography
In a world defined by seized and shared moments, renowned photographers are asking: is it really about preserving a single, pure instant in time, or is about taking that moment and redefining it? With polarized viewpoints aplenty, at least one thing is clear:
“Photography was once an act of intent, the pushing of a button to record a moment. But photography is becoming an accident, the curatorial attention given to captured images.”
Source: Kottke
Operationalizing Brand Storytelling
Giving brands a voice requires a whole lot more than just thoughtful content. That’s no secret, but how a company strategically generates that content and delivers it to the right audience, at the right times, isn’t something we’ve all wrapped our heads around just yet. From Gartner Analyst Jake Sorofman:
“Content marketing is about continuous storytelling. It’s about a steady stream of storytelling innovations—large and small—delivered as an ongoing pulse. A drumbeat.”
That tidbit inspired social business expert Michael Brito to expand the discussion and ask the question — can we operationalize brand storytelling? His post brings up some excellent food for thought, including questions around resources, platforms, and sustainable supply chains.
Source: Britopain
Deadlines are Beautiful
Illustrator Maira Kalman on daily routines and rituals:
“I have a routine when I have deadlines. A deadline is a beautiful thing. It puts me into a framework. I do like ritual and repetition. … It’s always reassuring. Waking up, having a cup of coffee, and meeting a friend to walk in Central Park for an hour in the morning. Which is an incredible way to start the day. I used to read the obits before I left the house. … I see it as a very emotional kind of epic way to start the day. It puts things in perspective right away.”
Source: Exp.lore
The post Fun Friday Links: The Profitability of Good, Operationalizing Brand Storytelling + Beautiful Deadlines appeared first on Conspire: A @Mindjet Publication.